Social media
design, strategy
and management

Popal

Social media content

Since the rebranding of popular Dutch bike brand Popal in 2020, focus has shifted from being a plain ‘conversion’ brand, to becoming a love and lifestyle brand. 

Together with the marketing team, we created a social media strategy and framework for posting. I designed the grid, posts and assisted on the copywriting as well. 

Social media management | Popal
Popal Story mockup

Popal

Social media content

Role: Concept, design, copywriting

I worked on both conceptualisation and final execution of the social media strategy. I also helped out with copywriting where necessary. 

Share