Campaign

Daily Dutch Prestige-E

Context: In March 2021, Popal’s popular e-bike – the Daily Dutch Prestige-E – won newspaper AD’s yearly bicycle test. In order to celebrate the victory, we created a campaign surrounding winning Fietstest on various Dutch online platforms and newspapers. 

Goal: National campaign resulting in interest from potential Popal dealers (B2B), and interest from consumers (B2C).

Role: Art direction, graphic design, copywriting

Idea: 

Popal Prestige E - campaign
Advertising campaign | Popal Daily Dutch Prestige-E

Campaign

Daily Dutch Prestige-E

We created two designs for both the B2B and the B2C audiences of Popal. In the designs we distinguished the USP’s that would be interesting for either dealers or direct consumers. 

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