Brand identity design

Cecile Korevaar

Goal: Young Adult Author Cecile Korevaar wished for a new brand identity and strategy to be able to reach to a bigger audience and present herself as an expert on multiple levels. Double Radical helped her to establish a solid market strategy, as well as developed her full brand identity and website design.

Role: brand strategy and identity, art direction, design, copywriting


The process

Personal branding

We started with an onboarding to set the project goals & deliverables, followed by a brand identity deep dive to uncover all important details that couldn’t be missed in development of the brand. The outcome of the first few sessions and the additional market research formed a solid base for Cecile’s new personal brand and market strategy. To complete the project, a beautiful visual brand and website were developed, all summarised in an elaborate brand identity guide.