Head of Marketing & communication

Client: Mutsy

Role: In my role as Head of Marketing & Communication I was responsible for working on the marketing & communication strategy, protecting brand guidelines, managing internal and external communication (global point of contact), creation of various on- and offline media outings (graphic design) and assisting on the creation of retail and event experiences. 




  • Project management: Creating and organizing global (brand) asset library.
  • Global spokesperson marketing.
  • Concept and development of (inter)national marketing campaigns. 
  • Development of shop-in-shop and brand activation. 
  • Keeping eye on budgets, strategy, inplementation and execution of marketing activities.
  • Social media
  • Protecting brand guidelines


  • Design of various on- and offline media under which DOOH, advertisements, magazines, banners, decks and more. 
  • Assistance on 3D concept for fairs.