Mutsy
Head of Marketing & communication
Client: Mutsy
Role: In my role as Head of Marketing & Communication I was responsible for working on the marketing & communication strategy, protecting brand guidelines, managing internal and external communication (global point of contact), creation of various on- and offline media outings (graphic design) and assisting on the creation of retail and event experiences.
Website: www.mutsyworld.com
Responsibilities
Marketing/social
- Project management: Creating and organizing global (brand) asset library.
- Global spokesperson marketing.
- Concept and development of (inter)national marketing campaigns.
- Development of shop-in-shop and brand activation.
- Keeping eye on budgets, strategy, inplementation and execution of marketing activities.
- Social media
- Protecting brand guidelines
Design
- Design of various on- and offline media under which DOOH, advertisements, magazines, banners, decks and more.
- Assistance on 3D concept for fairs.
